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NFC PRODUCT LABELS

NFC PRODUCT LABELS

NFC can also be creatively utilised to increase sales and conversions. Attaching an NFC card or stick to a product, alongside the label, means that you can send potential customers directly to a landing page that gives more information on the product, and persuades them to make the purchase.

Recently Adidas carried out a campaign that consisted of NFC enabled product tags being attached to their trainers. When a customer tapped on the tag in store, it took them to a landing page where they could learn more about the product, including how to know if those were the right trainer choice for their needs.